Mr Callum Gilmour
Assistant Lecturer in Media Studies and Communications
School of Arts and Social Sciences
Callum completed a Business Marketing Associate Diploma at the Southbank Institute before undertaking a BA at Queensland University of Technology (QUT) majoring in Media Studies with a minor in Journalism. After receiving a First Class Honours for his thesis ‘The political economy of English soccer in the 1990s: Globalised, gentrified and commodified’, he worked at both the University of Newcastle’s Cultural Institutions and Practices Research Centre and later the University of Western Sydney’s Institute for Cultural Research. In 2009 Callum moved to Monash University’s Sunway campus in Malaysia to take up a position as lecturer in Communications. He is currently pursuing his PhD at the Faculty of Creative Industries at the Queensland University of Technology, entitled ‘The function of genre and medium in facilitating and impeding the reception of Western screen media in East Asia’.
In 2018, Callum joined the Editorial Board of the SAGE journal, Communication and Sport, which won the PROSE Award for ‘Best New Journal in the Social Sciences’.
Callum’s research has been featured in domestic Malaysian and international media, including Bfm, the Australian Broadcasting Corporation, Indian business magazine, ‘The Economy’, and The Gulf Times:
(2011, December 2) ‘Western sports more lucrative than local games’. Interview on ABC Radio Australia’s ‘Connect Asia’ program.
Why do international sporting contests dominate the Malaysian sports-scape, often at the expense of local games and competitions? And why in particular does the English Premier League resonate so strongly with Malaysian sports fans? In this interview with the ABC’s Connect Asia program, Callum discusses the impact of powerful international sporting competitions and media interests on the sporting culture of Malaysia.
(2012, June) ‘IPL is India’s Cricketainment: Interview with Callum Gilmour’. The Economy. (Magazine Interview). P 39-40.
In this interview, Callum discusses the Indian Premier League cricket competition,and it’s unique blend of sporting spectacle and Bollywood inspired entertainment values. As the competition’s initial novelty wears off, what marketing strategies can the league adopt to cement its place within the burgeoning Indian leisure economy, and expand its footprint into international markets, like its aspirational football cousin, the English Premier League?
(2012) ‘Launching pad: Sports investment and place branding in Qatar’. Cover Story for The Gulf Times (Economy Magazine)
In this article, Callum explores the Gulf State of Qatar’s utilization of sports brands as a principle vehicle for projecting the nation’s brand and exerting soft power in the global community. The article examines two particular case studies, the acquisition of French football club Paris St Germain, and Qatar’s hosting of the 2022 World Cup.
(2014, June 9) ‘Sociology of sport and why we love football: An interview with Callum Gilmour.
Interview on BFM 99.9fm radio’s ‘The Bigger Picture: Live and Learn’ series.
In this wide-ranging interview, Callum discusses the academic discipline of sports sociology, the rise of Asia as a significant sector of a global media sports cultural complex, and the manner in which sports fandom within Asia is reconstituted within local cultural contexts.
Currently pursuing PhD (Media Studies, Queensland University of Technology)
B.A. (Hons, First Class) (Media Studies, Queensland University of Technology)
B.A. Media Studies (Journalism Minor, Queensland University of Technology)
Associate Diploma Business Marketing (Southbank Institute of Technology)
Callum’s recent research has centered on both the sociology of sport and the media sport cultural complex and he has published extensively within these areas. He is particularly interested in the manner in which spaces of sports consumption and rituals of fandom in Asia are marked by global cultural flows while at the same time being reconstituted within Asian socio-cultural contexts.
His research explores the manner in which sports consumption in Asia engenders a form of global aspirational cosmopolitanism that is reflective of wider emergent consumptive lifestyle modes amongst Asia’s rapidly expanding middle classes. To this end, he is currently investigating cultures of consumption and modes of cultural adaptation surrounding the English Premier League in Southeast Asia.
Callum was part of a global initiative to record local media readings of the Beijing Olympics that has been published by the International Olympic Committee, the International journal of the History of Sport and in book form by Routledge.
Beyond the study of sport, the media and society, Callum is currently examining the sociology of new media consumption amongst young urban Southeast Asians and the extent to which digital technologies circumvent national media systems, potentially removing young people from national public spheres, national politics and debates, and processes of imagined community building.
Callum is currently preparing a workshop examining media discourses and communications policy in post General Election 14 (2018) Malaysia. His research also examines cultures of consumption and localization surrounding K-pop in Malaysia.
Callum’s PhD dissertation examines how variables associated with genre and medium influence the consumption patterns of television and cinema in East Asia with particular regards to the origin of content (local, regional or Western).
His teaching experience has been spread over a wide academic field, spanning popular culture, media and communications studies, film studies, sports sociology, sociology of new media, cultural studies, policy, methodologies, and creative industries.
He enjoys linking theoretical and conceptual frameworks to case studies based in contemporary and historical events, current affairs, and socio-cultural movements. He finds that presenting these connections between academic and real world frameworks helps ground his units in relevant, comprehensible, and engaging contexts for his students.
Units taught at Monash:
AMU1278: Communication Technologies and Practices
AMU2453: Research Methods in the Social Sciences
AMU3451: Freedom and Control in the Media
Flew, T., & Gilmour, C. (2006) ‘Television and pay TV’, in Cunningham, S. & Turner, G. (eds.) The media and communications in Australia, Sydney: Allen and Unwin, pp.175-192.
Rowe, D., & Gilmour, C. (2006) ‘The future role of professional sport and the media in the Asia Pacific societies’, in Asia Pacific yearbook (Anuario Asia-Pacifico), Barcelona and Madrid: Elcano Royal Institute, Casa Asia and the CIDOB Foundation, pp.473-481.
Rowe, D., & Gilmour, C. (2009) ‘Lubrication and domination: Beer, sport, masculinity and the Australian gender order’, in Wenner, L. & Jackson, S. (eds.) Sport, beer, and gender in promotional culture: Explorations of a holy trinity, New York: Peter Lang, pp.203-221.
Rowe, D., & Gilmour, C. (2010) ‘Global sport: Where Wembley Way meets Bollywood Boulevard’, in Moran, A. & Keane, M. (eds.) Cultural adaptation, New York: Routledge, pp. 65- 76.
Rowe, D., & Gilmour, C. (2010) ‘Getting a ticket to the world party: Televising soccer in Australia’, in Hughson, J. (ed.) Fenced off: The containment of soccer in Australia, New York: Routledge, pp. 9-36.
Rowe, D., Gilmour, C., & Petzold, T. (2012) ‘Australia: Mediated representation of global politics’, in Luo, Q. & Richeri, G. (eds.) Encoding the Olympics: The Beijing Olympic Games and the communication impact worldwide, London: Routledge, pp. 110-30.
Rowe, D., Petzold, T., & Gilmour, C. (2012) ‘A very Olympian year! The observation from Australia’, in Luo, Q. & Richeri, G. (eds.) Encoding the Olympics: The Beijing Olympic Games and the communication impact worldwide, London: Routledge, pp. 335-54.
Gilmour, C. (2013) ‘The global popular and local obscure: Televised sport in contemporary Singapore’, in Scherer, J. & Rowe, D. (eds.) Sport, public broadcasting, and cultural citizenship: Signal lost?, New York: Routledge, pp. 221-42.
Rowe, D., & Gimour, C. (2008) ‘Contemporary media sport: De or Re-Westernization?’ International Journal of Sport Communication 1(2): 177-194.
Rowe, D., & Gilmour, C. (2009) ‘Getting a ticket to the world party: televising soccer in Australia’, special Issue of Soccer and Society, ‘Fenced off: The Containment of the World Game in Australia’ 10(1): 9-26.
Rowe, D., & Gilmour, C. (2009) ‘Global sport: Where Wembley Way meets Bollywood Boulevard’, special issue of Continuum: Journal of Media and Cultural Studies, ‘Cultural Adaptation’ 23(2): 171-182.
Gilmour, C., & Rowe, D. (2010) ‘When Becks came to Sydney: Multiple readings of sport celebrity’ Soccer and Society 11(3):229-241.
Rowe, D., & Gilmour, C. (2010) ‘Sport, media and consumption in Asia: A merchandized milieu’ American Behavioral Scientist 53(10): 1530-1548.
Rowe, D., Gilmour, C., & Petzold, T. (2010) ‘Australia: Mediated representation of global politics’, special issue of International Journal of the History of Sport, ‘Encoding Olympics: The Comparative Analysis on International Reporting of Beijing 2008: A Communication Perspective’ 27(9&10): 1510-1533.
Rowe, D., Petzold, T., & Gilmour, C. (2010) ‘A very Olympian year! The observation from Australia’, special issue of International Journal of the History of Sport, ‘Encoding Olympics: The Comparative Analysis on International Reporting of Beijing 2008: A Communication Perspective’ 27(9&10): 1739-1758.
Gilmour, C., & Rowe, D. (2012) ‘Sport in Malaysia: National imperatives and Western seductions’ Sociology of Sport Journal 29(4): 485-505.
Flew, T., & Gilmour, C. (2003) ‘A tale of two synergies: An institutional analysis of the expansionary strategies of News Corporation and AOL-Time Warner’.
Rowe, D., Gilmour, C., & Petzold, T. (2009) Australia: Mediated representation of global politics’, in Luo Qing (ed.) Encoding Olympics: The comparative analysis on international reporting of Beijing 2008: A communication perspective. Olympic Studies Center and International Olympic Committee.
Rowe, D., Petzold, T., & Gilmour, C. (2009) ‘Australia: A very Olympian year! The observation from Australia’, in Luo Qing (ed.) Encoding Olympics: The comparative analysis on international reporting of Beijing 2008: A communication perspective. Olympic Studies Center and International Olympic Committee.
Gilmour, C. (2002) (Book Review). Rohm, Wendy Goldman. The Murdoch mission: The digital transformation of a media empire, in Media International Australia (MIA), no. 105. November 2002. Pp.170-171.
Conference Papers / Seminars
(2002) ‘The Australian pay TV dilemma’. Australian and New Zealand Communication Association Conference: Bond University
(2003) ‘Understanding global media: An institutional perspective’. Australian and New Zealand Communication Association Conference: Queensland University of Technology. [with Terry Flew]
(2006) ‘How global is global? Media conglomerates and international television flows’. Media and Identity in Asia Conference. Media-Asia Research Group. Curtain University of Technology. Miri campus, Sarawak, Malaysia. [Early Career Researcher Travel Scholarship winner].
(2010) ‘Sport in Malaysia: National imperatives and Western seductions’. International Workshop on Modern Sports in Asia: A Cultural Perspective: Asia Research institute, National University of Singapore. 29-30 April.
(2011) ‘Sport and the media in Malaysia’. Seminar for Research Unit in Media Studies, Monash University Faculty of Arts, Caulfield, Melbourne.