Dr.Vimala Kunchamboo is a lecturer in the Department of Marketing, School of Business. She has over 10 years of teaching experience primarily in the field of marketing and management. As an academic she has taught in areas involving marketing strategy, marketing of financial services, and integrated marketing communication. Prior to the academic career, she worked in the banking industry and gained exposure to branch operations and credit management.
She holds a PhD in marketing from Monash University, Malaysia, Master’s Degree in Economics from Wakayama University, Japan and a Bachelor of Economics Degree in Business Administration from University of Malaya, Malaysia. Her main research area revolves around consumer behavior and marketing, specifically on sustainability, responsible consumption and environmental attitude and behaviour. She specializes in interpretive qualitative research.
Kunchamboo, V., Lee, C. K. C., and Brace-Govan, J. (2017), Nature as Extended-Self: Sacred Nature Relationship and Implications for Responsible Consumption Behavior in special issue of Journal of Business Research, 74 (May), 126–132
Kunchamboo, V., & Lee, C.K.C. (2012). The meaning of nature and its implications for individual consumption behavior. Advances in Consumer Research Proceedings, 40, 395-402.
Kunchamboo, V., Lee,C. K. C., Brace-Govan, J.(2016). Nature as extended-self: sacred nature relationship and implications for responsible consumption behaviour. Global Marketing Conference, Hong Kong
Little, V., Lee, C.K.C, Nair, S., & Kunchamboo, V. (2013). Preserving the green self: Antipodean consumers in Asia. ANZMAC-GAMMA Joint Symposium, Auckland.
Fernandez, K.V., Lee, C.K.C., & Kunchamboo, V. (2014). Sharing home: A cross-cultural examination of the extended family-self. ANZMAC, Brisbane, Australia. n